Basics of SEO for Local Businesses

The first thing I do with any local client is to look at their current citations. I will look to see if they’re matching what is listed in the Google My Business listing and seek to fix any inconsistencies in those listings. One of the most important things for ranking locally is consistency, so this is where I start. What is referred to as the NAP is what is most important to be matching across the different listings. NAP is short for Name, Address, Phone, although it is an added bonus to have a website link wherever possible when building citations.

After the initial audit of the citations, I will move to the cleanup phase. During this process, I will claim any listings which are incorrect and make corrections. Of course, it is much easier to just create new listings with the correct information, but that would be a mistake. Duplicate listings are just as much a problem as having incorrect information.

Once I’ve got consistent citations built for all of the major citations, yelp, yellow pages, Brownbook, Foursquare, Manta, Bing, Google My Business, Apple maps, etc. I then will go into building a custom Google map. It isn’t very difficult to build a Google my map, and it can be a powerful tool to embed or place links to citations on.

With the cleanup and a Google map built, it’s time to get some extra juice to the map and get some schema on the website. The first thing I do would be to create the schema with an online tool. Schema is some extra code that helps Google to identify what location, and type of business is listed. I prefer to create a code called JSON LD. This type of code is a script which I can place in the head of the website, as well as placing it inside the iframe of the map. When you create your Google map I always make sure to set it to public and create the iframe, once I have this code I will send it to a vendor who I use to embed these for more link juice, but first I slip the schema code in before the closing iframe tag.

Those few things are the mainstay of how I rank businesses locally on Google and other search engines. There is always more that you can do to build relevance to the location though. Getting local bloggers to mention you, or being listed in local directories is also something that I pursue in the upcoming months as the campaign continues.

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Complete Guide of Amazon Backend Search Terms

Basic points to be considered for enhancing your search ranking in Amazon

Backend Search Terms overview,

Selection of relevant keywords – First of all, the traders need to know about the exact keywords that are most relevant for describing their products. Thereby, it is necessary to prepare a list of backend keywords that can be optimized as per the Amazon search terms and the search algorithm of this site. These keywords should describe the product in best way that will feature it on the top of any backend search list in Amazon.

Correct placement of keywords – Usually, Amazon provides 200 = 250 characters for specifying the keywords from the list of backend search field on this site. Hence, the relevance of the keywords matters the most, though the keyword location does not hold much importance as per the backend search rules of Amazon, for getting a better search ranking on this site. There should not be any comma between two keywords, as it is best to make use of the character spaces and care needs to be taken to put only single space between any two words.

Profitable keywords matching to title – The trader needs to think of an appropriate title of the product description, before starting with the listing of backend keywords, which need to be both sensible and simple in nature, for increasing the ranking of the product in Amazon. The backend keywords should be placed carefully by the trader, for which it is necessary to contain all the usual search terms that may be relevant for the particular category.

Grammatical usage of keywords – While choosing the keywords for an Amazon SEO ranking, it is best to use hyphenated keywords instead of placing two separate words, if it makes better sense as per the content because the hyphenated words are included in all types of searches where those two words are involved. But there is no need to fuss about the correct usage of singular or plural numbers, nor there any problem spotted with the upper or lower casing of the keywords used. As any sort of filler word or stopword is not counted in the search ranking, it is best to leave out all such words while selecting the backend keywords in the product description for Amazon.

Features of Amazon bullet points – Amazon allows the traders to mention the main characteristics of their products in five bullet points, describing major benefits of using those products. According to the Amazon search terms, it is best to mention the most vital and beneficial point at the top of the list, to make the backend search to be more effective, followed by the lesser important features. But utmost care should be taken to include all the profitable keywords within these five points in a sensible manner, to make the listing more conversion friendly in Amazon. The trader is allowed to make use of 100 characters foe writing these five bullets, where the main feature should be highlighted in each bullet.

The inclusion of keywords in rest of description – Though most of the buyers read only the bullets before buying a product, some people like to gather full information before purchasing. Hence, the trader should include all the relevant backend keywords in the brief product description, including the ones that may be considered as lesser important according to Amazon search terms. All the relevant keywords regarding the product should be provided here, as per the usual keyword browsing rules in Amazon.

Insertion of optimum images – The images of the products should visibly complement the used keywords so that the buyers can be ascertained about the authenticity of the provided information. This technique has been proved to be really effective for raising the Amazon SEO Product ranking for the best benefits of the trader.

Things to avoid in Amazon – The content should not contain any spelling mistake, mainly regarding the backend keywords. The content of product description should not be written in flowery language; instead brief and to the point, descriptions are more appreciated for increasing the backend search ranking in Amazon. But utmost care should be taken not to include any kind of offensive or abusive terms anywhere in the content.

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Tips To Improve Your Website’s SEO Ranking

Search Engine Optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic search engine results. A search engine optimization company in India uses smart keywords to optimize a website’s content to attract higher rankings from search engines. In this age of digital media, SEO rankings play an important role in driving business for a brand.

With the rise of digital media, consumers have become more aware of the market. Almost every purchase cycle starts with a product query on the search engine. Brand names which appear among the top search results have a higher chance of capturing the customer’s attention. Studies have said that the average digital user does not check further than the first 5 search result links. This is why all brands make efforts to improve their SEO ranking so that they can appear among the first 5 links. For example, if a person is thinking to buy a microwave. The home appliance brands which appear among the top search results, the consumer is more likely to buy the microwave from one of these top brands.

Majority of business organizations are hiring a search engine optimization company in India to avail the full benefits of higher SEO rankings. Some of the helpful tips to increase a website’s SEO rankings are:

Produce relevant content

The content of a website plays a vital role in its SEO ranking. Factors like website traffic, dwell time, and bounce rate is an important SEO factor. To be ranked higher, a website must always create fresh, unique and relevant content. When the target audience finds a website content useful for their purpose, they are more likely to visit the site regularly. This can help to increase website traffic and build brand authority. By posting relevant content, websites can also make sure that readers spend more amount of time browsing through their content. By engaging the audience for a longer duration, the website’s dwell time will increase and bounce rate will go down. These factors help to improve the SEO ranking.

Page loading speed

If your website has a slow loading speed, it can affect your SEO rank in two ways:

1. Popular search engines like Google and Bing take note of a site’s page loading speed. If the loading speed is too slow, search engines will give your website a lower ranking.

2. Studies have stated that if a site takes more than 5 seconds to load, 40% of visitors will abandon the page. This will increase your website’s bounce rate, which will have a negative impact on the SEO.

Therefore, brands should ensure that their website pages load smoothly and quickly. High loading speed will fetch you a higher SEO rank.

Mobile optimization

The growing popularity of mobile phones means that an increasing number of internet searches are being carried out by mobile users. Thanks to smartphone and high-speed internet, consumers are free to access the search engine anytime they want. Recognizing this, search engines have started ranking websites based on their mobile compatibility. If a site is not optimized for mobile viewing, its ranking can be bumped down. To achieve higher SEO, brands should optimize their websites for mobile use.

Additionally, there are many other steps that can improve SEO rankings. This includes optimizing images, using outbound links, to use more than text, and much more. By simply following these basic steps, brands can find it easy to improve their SEO rank.

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7 Tips To Take Out a Guarantor Loan

If you have a bad credit score but you want to borrow some money, we suggest that you check out a guarantor loan. However, it can be difficult to get one even if you have a guarantor. You can’t say for sure that you will get the loan. Given below are a few tips that can help you increase your chances of getting the loan.

Find a Good Guarantor

Keep in mind that the guarantor will work like extra security for the bank. If the primary borrower is not able to make the payments, the bank will ask the guarantor to make payments. Therefore, you may want to make sure that the guarantor has good credit rating.

Make payments on time

Remember: if you have a guarantor, doesn’t mean you can get the loan no matter what. The bank will still look at your credit rating to get an idea if you can pay the loan back in a timely fashion. Actually, the amount should fall within 1/10th of your monthly salary. This will help the bank make the deal.

Know the Risks

We suggest that you let the guarantor know the related risks and responsibilities. Who can be the guarantor? The guarantor can be anyone, such as your friend, parent, sibling or some other person.

Apply Directly

If you are going to get the loan via a broker, you may have to pay the extra charges for the service. You don’t want to pay the unnecessary expenses. What you may want to do is go directly to the lender in order to avoid the additional expenses.

Choose the lender carefully

There is no doubt that you should not just choose any lender. It’s a good idea to ask several lenders for quotes. This will help you choose the best lender who you can apply to for a loan. Even if you have a bad credit rating, your guarantor will give you a chance to borrow from the lender.

Understand the Consequences

You may want to keep in mind that if you fail to pay back the loan, your credit rating will get effected. The entire burden will not be on you because you have a guarantor involved, but the rating will be reflected on your documents. If you already have a bad credit rating, you will find it harder to get a loan down the road. Aside from this, it will be even harder for you find a good guarantor.

Keep in Touch

We suggest that you keep your guarantor updated on the problems that you have with making payments. As a matter of fact, the guarantor and the lender will appreciate it if you let them know of the problems that you may have. They may help you deal with the problems.

Long story short, these are not the only things that you should keep in mind when applying for a guarantor loan. You may find other attractive deals based on the circumstances that you are in. What you may want to do is go through the terms and conditions thoroughly prior to signing the documents.

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Borrow Money Quickly on Your Own

It is a breath of fresh air to be able to qualify for funds that way. Typically, such decisions don’t conduct a credit check. Therefore, if you don’t have any established credit yet or you have poor credit, you can still get the money you need. Many people like to be able to keep their financial needs private. You can do that with ease when you obtain fast loans with no guarantor.

Common Requirements

Without a credit check to worry about or take up precious time, the processing is very fast. You don’t need to provide too much information to be approved for fast loans with no guarantor. The common requirements include verification that you are at least 18 years of age and verification of ongoing income. Most providers also ask you for a photo ID to verify identity.

You will rarely be asked for more than basic details such as your name and address on the application. You won’t have to disclose what you need the money for either. In fact, it is refreshing to be able to spend it any way you need to. Of course, you should borrow fast loans with no guarantor responsibly. Only borrow what you need and pay it off as soon as you can.

The exact requirements will depend on the lender. For example, some require you to make a certain amount of money monthly. Identify lenders that fit your profile to increase the chances of being approved with ease for your loan.

Repayment

The repayment plans offered will vary by lender. If possible, pay it off in full the next time you get paid. If you only need a small amount of money with the loan, this may be simple enough to do. However, for larger amounts, you may need to repay it in installments. This means you pay a small amount each time you get paid. Otherwise, you could get into a cycle of borrowing.

Make sure the repayment plan is one you can adhere to. Never agree to payments more than what you can afford. Never take out more than one of these fast loans with no guarantor at a time either. Pay the amount required but also try to pay a bit more if you can. This will reduce the overall cost and pay it off in less time.

Interest Rates

Since there is no credit check, the risk to lenders is higher for fast loans with no guarantor. As a result, the interest rate tends to be a bit higher than with a traditional loan. Yet the good news is it is fast and convenient. All of the red tape and roadblocks have been removed from your way. Getting the money is easy, but you should compare interest rates before you apply.

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Essay on How to Help Poor and Needy People

Leaving a life that is meaningful is something that everyone needs. However, it is not something going into a spiritual quest. All the spiritual quests are going away from life. Unfortunately, you cannot find the meaning of life by going away from life.

In fact, it can be found only in finding the meaning here in life, not going to some lonely place to meditate. You can find the real essence of life only when you help others because you are living with others and your relationship matters.

Why should you help others?

You are living in this world because there are other people. Can you imagine living on this huge earth alone? Undoubtedly, you will go crazy if you find yourself alone in this world.

Life takes place in relation to others. Whether it’s someone from India or someone from Russia, that does not really matter, it is the same human being. Your idea of separate human is just an idea; otherwise, you all are inter-related and inter-connected.

Hence, by helping the poor, you can make this world a better place to live. People would love to be around you and people will bless you. Blessing never comes from the gods, in fat. It can only come from living beings. Hence, you must help people if you want a blessed life.

How can you help poor people?

If you look at the world closely, then you will see that there is inequality. Governments and other organizations are trying to fix this gap but it will make sense only when you find a way to contribute to the world.

There are many people who even don’t not have food to eat. Now, that is something sad because it is a basic thing that every living being must-have. But humans have become the only creatures that are starving. No other animals and birds are starving.

You would also find kids without education. A world that is not educated would slowly drift away to a bad state. If you want the growth of the world, then you should and must educate poor kids who do not have money to have a good education.

There are people who are also struggling to have shelter and clothes; the world is an utterly depressing place to live now. You must find some way to give shelters to poor people. You might not be able to build a home but you can contribute to the community center to feed and give shelter to the people who live differently in the community.

How should you approach?

You can help people in many ways. For instance, you can take part in cultural exchange programs or you can simply join awareness campaigns to educate poor people
You can help someone having medical treatment and medicines thus giving someone life. There is nothing better than giving life to people
You can see help from NGOs and other organizations that are working towards the betterment of the poor community

In fact, there are a number of ways and means to help poor people. All you need to have is the compassionate heart and a loving mind.

It is time to understand the essence of life by finding the ways to help people because you can only find spiritual satisfaction by h going the people. Poor people might have been born poor but they have all the right to live a rich and beautiful life. You should be instrumental.

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4 Benefits of Online Payments for Tenants

Tenants have busy schedules. On a regular day, they bring the kids to daycare, go to work, run out to do errands during lunchtime as well as juggle extracurricular activities and meetings.. Since a lot of things are going on, they may have forgotten to pay their rental on time, letting them miss the deadline. Though this is common situation in rental housing, this can be avoided. The latest rental payment system will not only benefit a rental property business but also its tenants.

These are 4 good reasons why tenants go for online rent payment systems:

1. They Can Pay Rent Online 24/7

There are many issues when it comes to collecting rent via mail. Some tenants pay late, their checks bounce and landowners have to physically collect and go to the bank to deposit or cash the checks. That being said, one of best benefits of paying rent online is that tenants can pay at their own convenience. They may be too busy to send them or simply forget to mail them. Online rent payments allow them to pay on the due date and also, it does not get lost in the mail. This payment system helps tenants in avoiding late payments, including late charges. This will benefit both the tenant and landlord as well.

2. It is Easy to Track Online Rent Payments

Usually, tenants acquire additional fees, rent charges or some charges in utility payments. When they have access to online tenant portals, they can use a rent collection software app to check the payment history to see what they paid, when they paid and whatever amount they owe. Property management companies should also be able to track these. When they use the right software, they can have access to all transactions, allowing them to see the outstanding balances so they will remember the amount to pay and when.

3. They Can Pay Rent From Any Place

All property managers have some tenants who are difficult to contact. They may be working on shifts or may be travelling frequently, which makes it hard for them to reach the leasing office on time to pay rent. When tenants find it hard to stay in touch or remember to mail their check each month, chances are, their rent payment could be late. When tenants use online rent payments, they can pay their rent on time even if they are in a different time zone.

4. They Make Fewer Mistakes

Companies that are linked to an online rent payment system allow tenants to see the amount they owe and if there are deposits or unusual fees on their account. Property managers can view the rental payment history of their tenants. Accounting is simpler since their list of accounts receivable is well-organized. Whenever tenants pay, they transfer info from one party to another. When this process runs digitally, almost all stakeholders in the industry benefit from it. Having an online tracking system for rentals minimizes the possibility that both parties will commit an error. This, in turn, will make tenants feel more satisfied and financially secure.

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How to Use Pop-Ups Without Ruining Your SEO

The world is like a vast meadow and we, the digital geeks, are different kinds of shepherds. Some shepherds appreciate the “pop-up” things in the way, while the others ignore them.

Oh! We are shepherds, aren’t we? (Funny it is… !)

Don’t reach a conclusion… Just keep on scrolling to extract the core notion!

So… now, can we relate the above expression with the on-going online marketing industry?

Yes, of course!

The digital sphere also incorporates distinct techies. Among which, some would like to click on the digital “pop-ups”, whereas, others get annoyed and just close them. However, at some instances, these interstitials generate more leads for a specific website. And, without an iota of doubt, Google also loves them. So, just add the pop-ups to your website and proceed one more step towards the success point.

Wait a bit!

Does the rank of your website shake? Are you losing your prospective customers after applying an interstitial?

If yes, then cease your steps right now…

Find here 7 great pointers that won’t harm your SEO even after adding the pop-ups to your site.

1. Drop the “Entry” Pop-Ups

Perhaps, the most disturbing thing is the interstitial that has popped up as visitors land on a specific website. Often, they skip the website as soon as a pop-up appears. It will, involuntarily, break the flow of browsing the matter online. So, switch to exit pop-ups rather than the ones at an entry time.

2. Detect the Differences Between Spammy and Relevant Interstitials

Google’s mobile interstitial penalty attacks the intrusive interstitials on the first shot. According to the general rule of thumb, if your interstitials are the unsolicited calls, or decline the user experience, or undervalue your mobile page, then Google will definitely counterattack on that website. Therefore, be 100% sure and then add a non-spam stuff to your site.

3. Turn Towards the Timed Pop-Ups

As, we have already discussed to wipe out the entry pop-ups. Just one more crucial thing is that set a specific timing with the interstitial. Don’t attach the “manual closing” option to it. Rather than, select the time limit of 3-5 seconds and let it close without any user intervention after that limit.

4. Keep your Eagles’ Eyes on the “Gray Area” Interstitials

Some pop-ups, like “language selection” are also the interstitials. And, they can impart a negative impact on a website, according to the Google guidelines. Thus, make sure to be safe rather than to feel apologetic later on. Some more examples are- sticky sidebars, live chat boxes, share buttons, and coupon pop-ups. So, just be cautious!

5. Hurrah! Be Liberal to Use Interstitials on Desktop

Some websites make a smart move and discover a great solution to the interstitial penalty. The pop-ups wrap on the mobile devices and evolve on the desktops. Also, find a number of pop-up plugins that unveil the interstitials on the specific platforms. Even, a website platform, Wix, wraps this obstructive stuff on all mobile devices.

6. Incorporate “Hello Bar” by Neil Patel

It is a small tool from Neil Patel. The Hello Bar is a bar that stays either at the top or bottom of the screen, keeping the important content of the site untouched. It won’t hide the relevant matter on the website. Hence, Google is happy with this tool. Just ensure to add for a limited time, not with scrolling till the end.

7. Make Use of Authorized But Intrusive Interstitials Warily

Some of the interstitials are interfering, but not restrained by Google. These are- page-to-page interstitials and the interstitials on exit. For the latter one, insert a no-index tag in your code and you won’t step on the wrong zone. Till date, these are not penalized by Google. But, no one knows what a new update will bring. So, make the UX good without violating the Google algorithms and be safe.

These 7 influential weapons will allow you to use the pop-ups or interstitials on your website without hurting the SEO. Utilize these tools and magnetize the customers via this amazing stuff.

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Qualities of Good SEO Companies

Search engine optimization popularly referred to as SEO is one of the most powerful tools that one can use so as to build their presence on the web as well as the digital brand for any kind of online business. This is because when you do so, customers will have the ability to look for the company online and find it. There are different companies offering SEO services today in all parts of the world.

If you realize how important it is to use SEO, then you need to find the best SEO services available so as to lift your business to greater heights. Some of the things that need to be considered when doing so include:

Have clear goals

Before you start looking for an SEO service provider, you need to consider all the things that you want to achieve. Is the new company without any presence in the web and need some tips? Do you want to increase conversions or traffic in an already set up a site? Do you want to grow sales? Do you need SEO strategies to be audited?

Regardless of the needs you may have, be very frank about them. This will actually help you as you communicate with the SEO service provider. They will be able to understand the needs you have and then give suggestions.

Network

You can choose to get referrals from some of your friends or any business owner who may have sought such services or are using the services currently. Also, you can approach SEO savvy influencers. Just make sure you get information from people that you can trust. This will assist you in locating a good SEO service provider.

Forum sites

There are various forums that can really assist you when you want to find a good SEO company. Here, people take time to discuss the providers and you can gauge based on the experiences of others.

Local search

If you search the web, you may be overwhelmed by the number of companies offering the SEO services. A local search can help narrow down options. Find out as much as you can about them by visiting the social platforms, the reviews by clients as well as blogs.

Qualities

Latest techniques: the best SEO services providers will use the very latest techniques. They should appreciate that these keep on changing and should therefore stay informed and look out for the trends and adjust.

Professionalism: a good company should have a great team. The staff should be willing to help and stay informed through research. Good companies keep on training employees.

Strategies and plans: each and every client needs to be handled differently. The best companies actually offer customized solutions. They will take their time to learn more about your goals and the needs you nave so as to give you the SEO services that you truly need.

Ethical methodology: the best SEO firm never uses spamming, doorway pages or invisible text so as to improve the placement you get. Major search engines prohibit such activities and the best SEO service provider will never think of using them.

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Google’s Project Owl and Its Implications

Project Owl is an internal name given by Google to its latest update for its tirade against offensive searches. Since quite some time now, the search engine giant has been flooded with concerns regarding disturbing news, offensive/incorrect answers and search suggestions which sound derogatory and appear at the top of its search engine results.

Google knows that it has a quality issue regarding its search features and ‘Project Owl’ is a gigantic attempt by the company to address these prime issues as per the latest announcements. Therefore, this new announcement has been introduced to keep a check on the quality of its search results. Here are the three main steps which it is taking for working on the quality improvement:

New Feedback form for Auto Suggestions Feature
Since time immemorial Google has a feature through which an online searcher gets autosuggestions when they start typing in the search box. Google is now permitting users to report inappropriate, objectionable, and offensive autosuggestions. Since suggestions are based on real things which people have already searched on Google, it can reflect different kinds of beliefs that people might have or controversial/offensive topics they might be researching on.

Now, with the introduction of Project Owl, a new link which says “Report inappropriate predictions” will henceforth appear. By clicking that link, a form comes up which allows people to select autosuggestions with issues which enables them to report them within several categories. A SEO Company and in any part of the world needs to be in sync with various new updates which Google introduces during its official announcements.

Feedback form for ‘Featured Snippets
Since long, Google has been criticized for elevating a particular search result above the others in the form of a special display. One of the primary ways Google is trying to solve this problem is by fighting out the issue by using a feedback form which is associated with Featured Snippets.

Google does have a ‘Feedback’ link already in place for it but with the new update, the form will have various options. The new options feature allows the person to cite the reason for not liking an answer. The ultimate goal which Google says is to find out various ways to keep such controversial/problematic snippets from showing up.

Focus on Authoritative Content for Improving Search Quality
Google actually plans to improve upon its search quality by showing more quality and authoritative content for queries. This change will certainly help in getting quality search results, not just generate better snippet quality. Also, it is making all efforts to make changes two fold, Firstly, it is developing better ways to determine content which appears authoritative, but in reality it is not.

The search engine giant has been giving more weightage to such pages which seems to have a better contextual match, though they lacked a high authority. Through ‘Project Owl’ it also seems to make all efforts for ranking contextual content better when pitted against contextually explicit content. In the past, Google might have such websites ahead in their results which supplied incorrect/offensive info but were quite popular.

With the introduction of their latest update, Google plans to resolve this issue and put ahead such websites which are truly authoritative and have quality content. Websites with offensive and derogatory content will appear lower in the search results. Google will give more weightage to authoritative pages. It is the basic responsibility of any Web Designing Company to be in conformity with web designing principles and best practices. Well-designed web pages will have better SEO rankings on search result pages.

Conclusion
Though Google has started working on different parameters for improving various aspects related to searches, it has publicly announced its efforts quite recently. It has been crusading against offensive and misleading information for giving its users a better user experience on its search results so that derogatory suggestions don’t come up. It has also been making efforts to tie up with news agencies such as Associated Press to weed out offensive and fake news. It is very much possible that this may take some time to be effective as more and more people offer their feedback.

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